Kyle Lord

Creative Direction

• Lead a cross-functional marketing team of 5, setting priorities, delegating work, and mentoring junior designers into expanded design ownership.
• Direct signage and creative production for national conferences drawing 3,000+ mortgage professionals, coordinating with vendors on artwork submission, production, and on-site installation.

CRM & Marketing Operations

• Serve as primary administrator of the association’s HighLevel CRM supporting 1,500+ members and a 29,000+ contact database, earning platform certification in 2025 and owning configuration, user permissions, and data hygiene.
• Design and maintain automated workflows across new-contact intake, segmented email campaigns, form submissions, and event registration.
• Integrate HighLevel with third-party platforms including WordPress, Make, Stripe, and Supabase, syncing member, event, and marketing data across systems without manual export.

Development & AI Integration

• Apply AI-assisted development to design, build, and ship production tools in-house, delivering custom WordPress plugins and CRM integrations that previously required contracted developers.
• Built a membership upgrade flow that queries Supabase in real time to identify a member’s tier from their email address and surface the correct discounted upgrade rate, removing a manual lookup from the renewal path.
• Built a partner-facing verification plugin that lets approved partners confirm a customer’s membership status and tier while keeping all personally identifiable information server-side and out of the client response.
• Built a custom event registration plugin handling registration, payment, and CRM & Supabase sync for both national conferences and local events.

• Built and maintained the visual identity for 20+ brands spanning events, weekly Facebook Live programming, advocacy campaigns, and podcasts.
• Scoped and shipped a member portal alongside a contracted developer, defining the data model, user flows, and CRM handoffs behind educational resources, events, vendor discounts, lender connections, and loan escalation tools.
• Rebuilt creative intake on Monday.com with automated routing forms, cutting request turnaround time.

• Introduced motion graphics to the brand and produced social graphics for member channels.

• Designed signage, posters, menus, decals, and large-format graphics promoting programs across all 27 Six Flags parks in the U.S. and abroad.
• Built a web-based portal that routed park signage request submissions into server folders by request type, streamlining correspondence between Six Flags locations and the studio.
• Produced promotions, advertising, and presentations for Coca-Cola and its clients.

• Scoped client requirements, then built and customized WordPress sites to match, pairing graphic design with front-end execution to deliver engaging visuals and a seamless user experience.