Creative Director & CRM Administrator
I design the brand, build the Workflows, and deploy the solution.
Fourteen years in graphic & web design, now running the creative team for a national mortgage association and managing the CRM it runs on. The work below covers both halves: branding and development.
Branding ❯ Graphic & Web Design ❯ CRM Administration & Development
Portfolio
Selected Work
A mix of graphic, web, and motion design, in addition to WordPress plugins and integrations.


Development
Membership Upgrade Flow
Client
AIME
Year
2025
Role
Design & Develop
Tools
WordPress, Supabase, HighLevel CRM, Claude, Stripe
Renewing members were being quoted upgrade rates by hand. Someone on staff had to look the member up, confirm their current tier, and reply with the discounted price, which meant the answer arrived hours after the member asked for it.
I built a WordPress plugin that queries Supabase in real time from the member's email address, identifies their tier, and surfaces the correct discounted upgrade rate on the page. The manual lookup came out of the renewal path entirely.
WHAT IT DOES
- Live Supabase query based on member email
- Tier-aware pricing rendered server-side
- Deployed as a self-contained Wordpress plugin
Additional Images


Development
Membership Check
Client
AIME
Year
2025
Role
Design & Development
Tools
Supabase, Claude, Wordpress
Partner companies offering member discounts needed a way to confirm that someone actually was a member, and at what tier, before honoring a rate. The obvious build would have shipped member records to the partner's browser.
This one does not. The plugin answers the status-and-tier question and nothing else. All personally identifiable information stays server-side and never enters the client response, so the partner gets the answer they need and none of the data they do not.
WHAT IT DOES
- Status and tier confirmation for approved partners
- All PII held server-side, excluded from the response
- Access scoped to an approved partner list
- Built as a WordPress plugin against the member database
Additional Images


Development,Web
Event Registration Plugin
Client
AIME
Year
2025
Role
Design & Development
Tools
WordPress, HighLevel CRM, Supabase, Stripe
National conferences and local events were running on separate registration tooling or HighLevel workflows that weren't built to be used for registration. We needed something custom tailored to our member benefits and event registration needs.
I built one custom plugin to handle all of it: registration, payment, member discounts, and sync into both HighLevel and Supabase. One system now covers anything from a 3,000-person conference to a twenty-person local meetup.
What it does
- Registration and payment in a single flow
- Allows for payment plans via stripe invoices scheduled using server-side cron jobs
- Writes to HighLevel and Supabase on completion
- Handles both national and local event formats
- Replaced multiple third-party registration tools
Additional Images


Branding,Development,Web
AIME Member Portal
Client
AIME
Year
2021 - Present
Role
Project Management
Tools
Supabase, HighLevel CRM, HTML/CSS, Stripe, Make
The association needed one place for members to reach everything the membership actually bought them. I defined the branding, data model, the user flows, and the CRM handoffs, then deployed it with a contracted developer.
The portal covers educational resources, events, vendor discounts, lender connections, and loan escalation tools, each with its own path back into the CRM.
What it does
- Defined data model and user flows
- Specified every CRM handoff
- Educational resources, events, and vendor discounts
- Lender connections and loan escalation tooling
Additional Images
Tools Ive built that used to require a contracted Developer.
AI-assisted development lets me take a project from an idea to a deployed solution without leaving the marketing team. Three, of many, that I have worked on:
Capabilities
What I Bring to the table
| DESIGN | Adobe Photoshop, Illustrator, InDesign, After Effects; Brand Identity; Motion Graphics; Print & Environmental Design; Ceros |
| WEB & DEV | WordPress & Custom Plugin Development, PHP, HTML/CSS, Supabase, REST API Integration, AI-Assisted Development |
| MARKETING | HighLevel CRM, CRM Administration, Marketing Automation, Make, Stripe, Email & SMS Campaigns, Monday.com |
| LEADERSHIP | Team Leadership, Project Management, Client Management, Mentorship |
Capabilities
What I Bring to the table
Design
Adobe Photoshop, Illustrator, InDesign, After Effects; Brand Identity; Motion Graphics; Print & Environmental Design; Ceros
Web & Development
WordPress & Custom Plugin Development, PHP, HTML/CSS, Supabase, REST API Integration, AI-Assisted Development
Marketing
HighLevel CRM, CRM Administration, Marketing Automation, Make, Stripe, Email & SMS Campaigns, Monday.com
Leadership
Team Leadership, Project Management, Client Management, Mentorship










